Internet Marketing Strategies

Disadvantages of Paid Traffic Sources

Disadvantages of Paid Traffic Sources

As an internet marketer, you know that traffic is one of the most important parts of running a successful business—but if the traffic isn’t targeted, it won’t do much good. Today, we’re going to discuss some of the drawbacks of common paid traffic sources, and you’ll learn how the best traffic sources like Instagram or Pinterest can help you bring reliable, targeted traffic to your website.

Online Traffic Sources

Untargeted Traffic

Business owners can make many mistakes, but spending money on random, untargeted traffic is one of the biggest. When you purchase traffic instead of using a paid traffic source like Adwords or Facebook ads, you’ll get fewer targeted visitors—and an untargeted visitor is less likely to make a purchase. When you purchase traffic en masse, your site’s bounce rate will go up, and you’ll notice that people will spend less time on your site.

Lack of Sales

If you’re selling products or services on your website and you’re relying on untrusted sources such as paid traffic programs, you won’t make many sales from that traffic. Those people get PAID to visit your website and they’re doing tedious work for little reward—do you really think you’ll even get one sale? IM pros have come to rely on traffic generation methods such as Google Adwords, Tribal Fusion to drive targeted traffic to their sites. It’s critical that you used high converting content in your marketing like content found in the coach glue teach your tribe packages. This way you know if your traffic is not converting well, at least it’s not because your content is poorly written.

Lack of Sales

A Decline in New Subscriptions

If you run an informational blog or website, or you’re looking to drive traffic to a landing page as a list-building measure, you’ll soon find that paying for untargeted traffic won’t get you many subscribers. It’s far more important to provide relevant, readable and useful content to your site’s visitors, so they’ll leave you their contact information—and come back regularly to see what else you’re offering. An important aspect about getting traffic, is being able to convert them into subscribers by offering them something valueable that truly helps them. In order to achieve this, you’ll need an autoresponder for affiliate marketers, and a high converting affiliate offer or a product/lead magnet of your own that you exchange for your traffics email address.

High Cost, Low ROI

On some paid traffic models such as PPC, optimization is key. Start by making your ads visible to the right demographics, and target your landing page to one-time visitors. If you don’t optimize your site properly, your conversion rates will go down and so will the value for the money you spend.

paid traffic ROI

AdSense Dislikes PPC Traffic

Old webmasters used to build sites based on high cost-per-click keywords, and they’d buy traffic from sites or through pay-per-click ads. This practice quickly became an issue for ad networks such as AdSense, and Google reacted by banning it. In most cases, when you purchase traffic for an AdSense-ready blog, you run the risk of getting your account blacklisted. A way to avoid using PCC traffic is video marketing. Create high-converting videos focusing on solutions that your audience NEEDS. And direct traffic to your website or affiliate solution. You can create simple videos like the ones found on this content samurai reviews page. Then post them to top video creation sites like YouTube. If you struggle to find good content for your videos, you can join resell rights weekly free, and download articles that are licensed and can be used for creation of videos legally. It’s an awesome way to get content for your traffic campaigns.

5 Steps to Internet Marketing Success

An organized, well-planned online marketing campaign isn’t hard to put together, doesn’t have to cost much, and can generate leads and sales faster than social media marketing and SEO efforts. You’ll need to do some research and use affiliate marketing training courses to learn about your target market, but you can map out and implement a simple campaign in just one day. By performing each of the five actions below, you can quickly put together a plan that’ll help you make sales right away.


Define Your Target Market

Finding your niche is just as important as giving your site a name or deciding which products to sell. If you don’t yet have a marketing plan, this should be your first step. Start by answering these questions honestly:

  • Is your ideal customer a man or a woman?
  • Do they work out of or inside the home?
  • Do you cater to workers, managers, executives, or other entrepreneurs like yourself?
  • What’s my ideal customer’s yearly net income?
  • How educated are they?
  • Can my customers afford to pay me on a one-time or recurring basis?
  • Do my customers buy my products and services for themselves, or as gifts?
  • Will my customers look for my services and products online, or in stores?

Once you’ve answered all of these questions, you’ll have a good idea of how to word your message–and where to put it.

Decide Where to Advertise

Next, you’ll need to decide where you’ll start your ad campaign. A cross-platform effort will reach more customers; if they see your ads in several places, they’ll retain your message longer. Choose sites in your niche to cross-promote to site visitors and reinforce your message, considering factors such as external linking, placement in the search engines, and the messages in current advertisements. PPC ads and WordPress landing page plugins are another consideration, but newbies should stick to tools like Google’s AdWords because they make it easy to set daily spending limits. Monitor your conversion rates closely, and you’ll be able to tell what’s working and what isn’t.


Set a Budget

Some people make price a primary consideration, but it’s easier to create a budget for an IM campaign when there’s an idea of the expense involved. You probably have a figure in your head, but expectations rarely match up with reality. Go through your “wants” list and set priorities according to where you think you’ll get the best results.

Create Content

Online marketing campaigns work best when their focus is narrow. You may have more than one product, but it’s a good idea to pick those that have the most appeal to your target market. Keep in mind that you’re selling benefits in addition to products, and choose wording that helps your customers relate to your company. It’s always recommended to to learn about writing high converting content to increase conversions. For example, here a good example of a wealthy affiliate review 2019 you can use as a guideline for writing your page copy.

Track and Monitor Ads

To maintain an effective marketing campaign, you’ll need to track and react to campaign successes. From PPC to site stats, there are multiple ways to do it–and you’ll learn how to tweak your ads to improve results. For the first few weeks of a campaign, do a daily review of results for various ads. If some don’t work, replace them with others from your “wants” list. Once you’ve set a pattern of review and management, you’ll know how often to check back in.


Successful IM campaigns are attainable for all businesses, regardless of size or budget. By reading internet marketing product reviews before making a purchase, and by following the steps above, you can create an effective campaign with a solid ROI.