An organized, well-planned online marketing campaign isn’t hard to put together, doesn’t have to cost much, and can generate leads and sales faster than social media marketing and SEO efforts. You’ll need to do some research and use affiliate marketing training courses to learn about your target market, but you can map out and implement a simple campaign in just one day. By performing each of the five actions below, you can quickly put together a plan that’ll help you make sales right away.
Define Your Target Market
Finding your niche is just as important as giving your site a name or deciding which products to sell. If you don’t yet have a marketing plan, this should be your first step. Start by answering these questions honestly:
- Is your ideal customer a man or a woman?
- Do they work out of or inside the home?
- Do you cater to workers, managers, executives, or other entrepreneurs like yourself?
- What’s my ideal customer’s yearly net income?
- How educated are they?
- Can my customers afford to pay me on a one-time or recurring basis?
- Do my customers buy my products and services for themselves, or as gifts?
- Will my customers look for my services and products online, or in stores?
Once you’ve answered all of these questions, you’ll have a good idea of how to word your message–and where to put it.
Decide Where to Advertise
Next, you’ll need to decide where you’ll start your ad campaign. A cross-platform effort will reach more customers; if they see your ads in several places, they’ll retain your message longer. Choose sites in your niche to cross-promote to site visitors and reinforce your message, considering factors such as external linking, placement in the search engines, and the messages in current advertisements. PPC ads and WordPress landing page plugins are another consideration, but newbies should stick to tools like Google’s AdWords because they make it easy to set daily spending limits. Monitor your conversion rates closely, and you’ll be able to tell what’s working and what isn’t.
Set a Budget
Some people make price a primary consideration, but it’s easier to create a budget for an IM campaign when there’s an idea of the expense involved. You probably have a figure in your head, but expectations rarely match up with reality. Go through your “wants” list and set priorities according to where you think you’ll get the best results.
Online marketing campaigns work best when their focus is narrow. You may have more than one product, but it’s a good idea to pick those that have the most appeal to your target market. Keep in mind that you’re selling benefits in addition to products, and choose wording that helps your customers relate to your company.
Track and Monitor Ads
To maintain an effective marketing campaign, you’ll need to track and react to campaign successes. From PPC to site stats, there are multiple ways to do it–and you’ll learn how to tweak your ads to improve results. For the first few weeks of a campaign, do a daily review of results for various ads. If some don’t work, replace them with others from your “wants” list. Once you’ve set a pattern of review and management, you’ll know how often to check back in.
Successful IM campaigns are attainable for all businesses, regardless of size or budget. By reading internet marketing product reviews before making a purchase, and by following the steps above, you can create an effective campaign with a solid ROI.